Packaging design that builds brands, shapes perception, and drives sales. I create distinctive, commercially-focused packaging that stands out on shelf and connects with consumers.

Tully'z a bolder design

I've been following Tully'z Kitchen for a while now, and it's one of those brands that has been stuck in the back of my mind. The passion behind the brand is hard to miss, and the more I looked at it, the more I found myself questioning the category rather than the brand itself.

Walk down the curry sauce aisle and it's a sea of glass jars, all broadly doing the same thing. Which naturally led me to wonder what would happen if someone decided to rip up the rule book and try something completely different.

That thought didn't stop at the format. The personality behind Tully'z is bold, energetic and impossible to ignore, so I started exploring how the brand could lean even further into those traits.

This isn't intended to be a finished design, nor is it a criticism of the current one. It's simply a creative exploration of where the brand could go if it stepped outside some of the category conventions that have existed for years.

That's what I enjoy most about creativity. Not trying to find the perfect answer, but exploring possibilities and seeing where they lead.

So what do you think? Does real disruption come from changing the packaging format, the visual identity, or both?

Tully'z Kitchen

Transparency Note: This is a self-directed concept project designed to explore ideas and craft. It does not represent a live client engagement, where outcomes are typically influenced by commercial goals, research, collaboration, and iterative feedback throughout the design process.

Rebel - indulge my own inner rebel

With all the discussion around the Van Leeuwen vs Rebel packaging lawsuit, I thought I'd indulge my own inner rebel and have a go at the redesign brief.

Not as a critique of either brand, but as a creative exploration of what comes next when you're challenged to create something truly distinctive.

Taking the brand in a bolder, more ownable direction, built around a simple idea: Indulge Your Inner Rebel.

How similar is too similar when it comes to packaging design?

Rebel Creamery

Noodo, exploring a different direction

This brand popped up on LinkedIn this week, and it's been sitting in the back of my mind ever since.

I spent some time today exploring a different direction and bringing an idea to life.

Creative thinking isn't about finding the one right answer. It's about exploring different possibilities and seeing where they lead.

The changes I've made are simply based on what I feel creates a stronger execution. Design is subjective, and everyone sees things differently. Some people will love it, some will prefer the original, and others won't agree with it at all. That's completely fine.

This concept isn't intended to criticise the existing design. It's simply my interpretation of how the brand could evolve and what a future might look like.

That's what I love about design. The conversation isn't about who's right or wrong. It's about exploring ideas, challenging assumptions and seeing things from a different perspective.

It's also worth saying that this isn't a polished, finished design. It's a direction. A quick creative exploration to see how the brand could translate into a new design route. Sometimes it's not about perfection; it's about getting an idea out of your head and onto the screen.

Noodo

I'd be interested to hear your thoughts. What would you have done differently?