Rebel - indulge my own inner rebel
iamone-design
Sep 1
1 min read
With all the discussion around the Van Leeuwen vs Rebel packaging lawsuit, I thought I'd indulge my own inner rebel and have a go at the redesign brief.
Not as a critique of either brand, but as a creative exploration of what comes next when you're challenged to create something truly distinctive.
Taking the brand in a bolder, more ownable direction, built around a simple idea: Indulge Your Inner Rebel.
How similar is too similar when it comes to packaging design?
Transparency Note: This is a self-directed concept project designed to explore ideas and craft. It does not represent a live client engagement, where outcomes are typically influenced by commercial goals, research, collaboration, and iterative feedback throughout the design process.
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