Noodo, exploring a different direction
This brand popped up on LinkedIn this week, and it's been sitting in the back of my mind ever since.
I spent some time today exploring a different direction and bringing an idea to life.
Creative thinking isn't about finding the one right answer. It's about exploring different possibilities and seeing where they lead.
The changes I've made are simply based on what I feel creates a stronger execution. Design is subjective, and everyone sees things differently. Some people will love it, some will prefer the original, and others won't agree with it at all. That's completely fine.
This concept isn't intended to criticise the existing design. It's simply my interpretation of how the brand could evolve and what a future might look like.
That's what I love about design. The conversation isn't about who's right or wrong. It's about exploring ideas, challenging assumptions and seeing things from a different perspective.
It's also worth saying that this isn't a polished, finished design. It's a direction. A quick creative exploration to see how the brand could translate into a new design route. Sometimes it's not about perfection; it's about getting an idea out of your head and onto the screen.
I'd be interested to hear your thoughts. What would you have done differently?
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