Bold Concept, Bold Bean Co
The original Bold Bean Co. packaging relied on each flavour having a large, individual colour field across most of the label. While this gave each product its own personality, it meant the range lacked cohesion when displayed together on shelf. Each jar felt like a separate product rather than part of a recognisable brand family, reducing overall shelf impact.
The redesign introduces a consistent cream master label that acts as the unifying element across the entire range. This creates a stronger visual system, allowing consumers to instantly recognise Bold Bean Co. products regardless of flavour, while the coloured band at the bottom provides clear flavour differentiation without overpowering the brand.
The logo has also been stripped back and simplified. Removing the heavy black outline and giving it more space allows it to become the hero of the pack, improving legibility and making the brand more distinctive from a distance. The cleaner execution also gives the packaging a more premium and contemporary feel.
Looking to launch a new product, refresh an existing range, or explore a retail extension for your brand, feel free to get in touch. www.iamone.design
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Transparency Note: This is a self-directed concept project designed to explore ideas and craft. It does not represent a live client engagement, where outcomes are typically influenced by commercial goals, research, collaboration, and iterative feedback throughout the design process.
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