Crackd - Redesign
The redesign transforms the pack from a playful product-led design into a stronger brand-led design. By increasing logo prominence, clarifying information hierarchy, strengthening the product descriptor, and introducing a more modern visual system, improves shelf impact, shopper understanding, and overall brand confidence while retaining the disruptive and approachable personality of CRACKD.
Looking to launch a new product, refresh an existing range, or explore a retail extension for your brand, feel free to get in touch. www.iamone.design
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Transparency Note: This is a self-directed concept project designed to explore ideas and craft. It does not represent a live client engagement, where outcomes are typically influenced by commercial goals, research, collaboration, and iterative feedback throughout the design process.
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