Organic Dog - a cleaner, more modern design
The redesign of the Organic Dog packaging was driven by the need to create a cleaner, more modern design that communicates the product more effectively. The original design contained a large amount of information on the front of the pack, including multiple promotional messages, ingredient details, badges, fruit photography, and several typography styles. While informative, these elements competed for attention, creating visual clutter and making it difficult for consumers to quickly identify the brand, flavour, and product type.
In the redesigned version, the layout was simplified to establish a clear visual hierarchy. The Organic Dog logo was enlarged and positioned centrally to strengthen brand recognition, while unnecessary graphics and excess text were removed to improve readability. The use of white space creates a cleaner, more premium appearance and allows the key information, including the brand, product benefit, flavour, and product type, to stand out.
The final stage of the redesign involved developing a colour-coded packaging system to improve flavour recognition while maintaining a consistent brand identity. Rather than relying on busy fruit photography, each flavour is represented by a distinctive colour palette. This approach creates stronger shelf impact, makes flavours easier to distinguish at a glance, and provides a cohesive visual system that can be expanded across future products. Overall, the redesign results in packaging that is more visually balanced, easier to navigate, and better reflects the brand's natural and premium positioning.
If you're looking to launch a new product, refresh an existing range, or explore a retail extension for your brand, feel free to get in touch. www.iamone.design
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