What if Prezzo launched a supermarket pizza range?

The goal was to translate the Prezzo restaurant experience into a retail format without losing what makes the brand distinctive.

Using the brand's iconic blue, bold typography and a large appetite-led food image, the concept aims to deliver strong shelf standout while maintaining the warmth and familiarity associated with the restaurant chain.

The striped detailing draws inspiration from classic Italian dining culture, while the flexible design system allows the range to expand across multiple flavours.

A retail extension designed to bring a taste of Prezzo home.

If you're looking to launch a new product, refresh an existing range, or explore a retail extension for your brand, feel free to get in touch.

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